Marketing Supply Chain

Using communication and set processes to reduce inefficiencies, control the marketing supply chain and protect your brand.

Marketing supply chain management is about more than just purchasing and paying for products. It’s about controlling the process to make sure your brand is protected.

The marketing supply chain consists of everything that occurs in deploying and managing creative strategies in the marketplace. This includes:

  • Identifying, selecting and consolidating vendors

  • Consolidating shipments

  • Coordinating production

  • Managing distribution of elements to the market

Hidden costs and inefficiencies in the supply chain, from freight costs to delivery time delays, can drive down the profitability of a marketing plan. Marketing supply chain management focuses on reducing these inefficiencies, which allows marketers to focus on marketing rather than spending their time trying to keep vendors on message, on time and on budget.

Great marketing supply chain management relies on communication, connection and protection.

It begins with communicating with employees and customers about the procurement process to make sure everyone understands how it works. Next, connecting everyone with the appropriate tools to procure the items they need with the quality you desire means providing an easy-to-use, well-defined system for procurement and payment. Last, protecting your brand comes naturally when everyone is on the same page and using the same system. Rogue purchases are minimized, and you control logo and brand usage.

Markë One is the premier partner for marketing supply chain management. We provide service and tools designed for your unique business. Our experienced team understands the needs of your business, and we have the tools to help you reduce inefficiencies, maintain control of your marketing procurement process and protect your brand identity.

From simply providing the tools to offering personalized consulting assistance, Markë One is your go-to partner in managing your marketing supply chain.